How can slow fashion beat fast fashion?
The partnership with High Peak Auto’s came about through a shared commitment to the principle of “Not made in China” or other distant countries. Instead, we support our own economy and manufacture close to home in Italy. With this approach to marketing, there is no need to spend large sums on Meta or TikTok, meaning the product can remain affordable.
Who? What? High Peak Autos?
High Peak Autos is a UK-based YouTube channel run by car dealer Matt Goodwin. The channel focuses on honest reviews of used cars, insights into the car trade, and practical advice for people looking to buy or own vehicles Perfect for a slow fashion brand – instead of encouraging people to buy new cars, the quality of which is constantly declining. Matthew offers tips and advice on older cars, so that people can continue to use them.
Why this collaboration works.
Through this partnership, Econ Italy reaches a global community of car enthusiasts, while High Peak Autos introduces its audience to a brand that values craftsmanship and sustainable clothing. You might be wondering, “What do sustainable fashion and cars have in common?” The answer is simple: the better the quality, the longer the enjoyment. The same applies to both clothes and cars. From Italian clothing to premium vehicles, both made with attention to detail.
What’s in this for you?
You might well ask yourself, why should I buy this hoodie? The best answer would be not to buy it, as that’s still the best thing for the planet. BUT if you do need new clothes, then you’re best-off buying Econ: high quality, unbeatable value, and you’re supporting your own economy.
The Econ x High Peak Autos collection features a 100% cotton hoodie, limited to 200 pieces – an exclusive item.
This partnership shows that the mindset behind Econ Italy and its focus on long-lasting materials, resonates far beyond fashion. Even a car-centered brand like High Peak Autos, shares these principles and is eager to help bring them to a wider audience. “Made in Italy” is not just a label. It’s a commitment to creating products designed to last and enjoyed for years to come. Shop the exclusive Econ x High Peak Autos hoodie today and experience quality that lasts.
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